To give you a little bit of background, last week I launched one of my new training programs called the FX Extreme Online Program. Today I want to talk to you about something that happened to me this week that was hilarious but also a little bit embarrassing.

It’s Kevin Ward with YesMasters Real Estate Success Training, helping you get more yes’s and more successes in your business and in your life. People love to be surprised, intrigued, even shocked, just ask long as you don’t make them like they were deceived. The best marketing strategies are ones that capture attention in ways that are creative, but not deceptive. Here’s the big IF…if the marketing gimmick makes them feel tricked, you lose, because they are actually repelled by the B.S. But once they get your attention, do they cause you to want what’s being marketed? It captures attention, but it doesn’t necessarily create attraction. Here’s what I learned: marketing gimmicks work…at least to get attention.

of any kind in sales and marketing, and most marketing gimmicks are totally B.S. If you know me at all, you know that I am totally opposed to B.S. But what amazed me was the number of agents telling me that they had thought my email was a marketing gimmick! The next morning I immediately sent out an apology email with the subject line: “Oops…wrong email.” Again I received dozens and dozens of emails, mostly from agents thanking me for clearing up the confusion. My inbox was flooded with confused, annoyed, and even angry agents. Last week because of a glitch in my email auto-responder, I accidentally sent an email to over 10,000 agents congratulating them for signing up for one of my training programs (even though they had not actually signed up for it).

Real name no gimmicks